doop have been broadcasting Tattersall’s bloodstock auctions for over 5 years using the Realmedia Platform and for this year’s September Yearling sale we tried something different. Why?

Well, we wanted to try out ustream.tv, an FLV live streaming service. This service is a major advance on streaming with only a 1 or 2 second video delay on the live event – as opposed to the 50 second delay delivered by older technologies. What was the outcome?

Well it worked – and beautifully. This prestigious bloodstock sale was broadcast to international vendors and buyers in almost realtime – allowing them to practically participate in the sale and keep a close eye on the action.

The sale was broadcast live for 72 hours over a three days from Ratoath in Co. Meath. As well as the video broadcast we provided audio only feeds of the sale for an audience of 128 listeners, increasing to 512 on demand.

doop, through Talking Voices (our podcasting services division in Ireland) have facilitated conference podcasting for many Irish events. By providing podcasts of conferences and seminars, event managers are able to open up the conference content to both delegates and potential attendees unable to attend due to geographical restrictions. Now by using a FLV live streaming service we can provide LIVE views of the conference to a larger audience. Talk to us for more information.