Google to fuel Podcasting Ad Revenue Growth
Mediaweek have reported that eMarketer analyst James Belcher is predicting that Google will fuel much of the growth. He expects that by 2008 Google will have developed a version of AdSense that can be used with podcasts, allowing podcasters to add advertising to their casts.
Media week says:
Despite the small base of users, podcasting represents an attractive medium, given its targeting, its low cost and its obsessive/passionate user base, says the report. “These people constitute an excellent media target,” Belcher said. “It’s a self-selecting medium. These people are into it, and they’re really into it.”
Interesting one to watch and see what happens when podcasting gets googled.