It's "The Great Podcasting Rush of '05" and There's Opportunities In 'Dem Hills! Uh...Ain't There?
Satellite's initial beauty was the promise of wonderful things like 'commercial-free' music which in some listeners' minds is already becoming debatable. The initial seduction of Satellite Radio was the offer and promise to counter-program against the mundane black hole of programming that terrestrial radio has spiraled into over the last decade or so.
Yet, it appears Satellite Radio can't spend enough money and resources on grabbing programming that has been available forever on AM and FM like baseball, auto racing, college hoops, and dozens of other subjects we can already hear. I actually received a press release today telling me that SIRIUS had added thoroughbred horse racing to its 'deep stable of live sports programming'. And now I can hear podcasts on Satellite?
The power of podcasting is in its distribution method which is uniquely individualized. As I said, Podcasting empowers the listeners with choices. But, it also empowers program producers with the incentive to create programming that would never find a place on AM, FM and most likely neither Internet Streaming nor Satellite Radio.
After all: who wants to hear 15 minutes on 'Dung Beetle Diversity In Pasture Versus Forest'. I don't know - but eventually someone will do a podcast on it and others will subscribe to it because, my friend, that is what podcasting is really all about.