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What is Podcasting?

wikipedia says:
"Podcasting is a term used to describe a collection of technologies for automatically distributing audio and video programmes over the internet using a publisher/subscriber model. It differs from earlier online collections of audio or video material because it automatically transfers materials to the user's computer for later consumption; it is one example of push technology. Podcasting enables independent producers to create self-published, syndicated "radio shows," and gives broadcast radio or television programmes a new distribution method.

Any digital audio player or computer with audio-playing software can play podcasts. From the earliest RSS-enclosure tests in 2000 and 2001, feeds have been used to deliver video files as well as audio, and other media such as photographs and text are transferable by podcast. The term "podcast", however, still refers largely to audio content distribution.

A podcast is not the same as a webcast, which normally refers to a show distributed by streaming media."

At doop we think its all about compelling content new or old, but rarley heard, content for niche markets or time shifted for mass market, forget the technology science stuff, podcasting is driven by passionate creators of audio.

We see podcasting as a route to radio for businesses. up till now corporate radio was to keep the troops entertained, now business can reach out and engage customers regarding product or services in a very personal way.

For us, that is Podcasting.