The Extraspace logo design was refined in 2007 to portray a smart, dynamic, innovative company that strives to be the best and do the best for it’s customers.
The mark consists of two elements, the symbol and the logotype. The symbol is based on two sides of a cuboid shape in 3-D, the cuboid referencing the company’s modular units. The symbol also suggests a positive, confident company with the shape resembling a ‘tick’.
Extraspace also commissioned a corporate identity style guide and a series of logo variations for sub-products