Category Archives: industry

doop blog – Industry News

Irish Deaf Kids win at eGovernment Awards


Congratulations to doop designed for winning at the 8th Annual Ireland’s eGovernment Awards. At the awards ceremony in Dublin, IDK beat off stiff competition to win the Supporting Inclusive Education Category.

Other websites short-listed in the same category included, ArtLinks, the Irish Maritime Development Office and the Online Maths Programme developed by Meath County Council and NUI Maynooth.

more details here

You Better Shape UP

Brands are fast recognising the benefits of advertising on the web and within social media. If Generation X are spending more time online than offline then clever brands know thats where to put the money. The problem at the moment is that although social networks are happy to run paid advertising the industry has not caught up yet with methods of distributing ads or ways to track delivery and reach (see post Dude, Where’s My Audience?). These are important to advertisers and taken for granted in traditional media spend. Its not enough to say “you know you should be here” – social networks need to invest in this area if they are to sustain any revenue going forward.

The Gaurdian reported today that Vodafone and First Direct have both pulled their spend from Facebook when they realised their ads were running on rotation on the British National Party’s page. Hopefully this move will lead to refinements in the technology so that the situation does not arise again and hurt a new medium.