doop blog – Industry News
Congratulations to doop designed www.IrishDeafKids.ie for winning at the 8th Annual Ireland’s eGovernment Awards. At the awards ceremony in Dublin, IDK beat off stiff competition to win the Supporting Inclusive Education Category.
Other websites short-listed in the same category included Bluebrick.ie, ArtLinks, the Irish Maritime Development Office and the Online Maths Programme developed by Meath County Council and NUI Maynooth.
Evan Williams’ talk at TED: How Twitter’s spectacular growth is being driven by unexpected uses, watch it below.
The 2009 Digital Media Awards will take place on Friday 13th in the Crowne Plaza Hotel in Santry. Good luck to all on the shortlist.
doop’s Brian Greene and Sinéad Murnane were both on the Judging panel of the awards and will be presenting awards on the night. If you are coming along do let us know so we can hook up for a drink and chat.
Brands are fast recognising the benefits of advertising on the web and within social media. If Generation X are spending more time online than offline then clever brands know thats where to put the money. The problem at the moment is that although social networks are happy to run paid advertising the industry has not caught up yet with methods of distributing ads or ways to track delivery and reach (see post Dude, Where’s My Audience?). These are important to advertisers and taken for granted in traditional media spend. Its not enough to say “you know you should be here” – social networks need to invest in this area if they are to sustain any revenue going forward.
The Gaurdian reported today that Vodafone and First Direct have both pulled their spend from Facebook when they realised their ads were running on rotation on the British National Party’s page. Hopefully this move will lead to refinements in the technology so that the situation does not arise again and hurt a new medium.
