Archive for the ‘Advertising’ Category
Friday, August 3rd, 2007
Brands are fast recognising the benefits of advertising on the web and within social media. If Generation X are spending more time online than offline then clever brands know thats where to put the money. The problem at the moment is that although social networks are happy ...
Posted in Advertising, industry, social media | No Comments »
Thursday, July 26th, 2007
Dude, Where's my Audience? Interesting article.
This article talks about Generation X and how they consume new media and the problems with its measurement. The article goes onto say:
"Roy Morgan research director William Burlace admits that without massive audiences, there is little commercial incentive to monitor the new-tech waves ...
Posted in Advertising, news, podcasting, research, social media | No Comments »
Monday, July 23rd, 2007
Interesting article from the New York times about the monetisation of Podcasting and advertising's role - "Podcasters Unite to Figure Out a Role for Ads".
"Industry executives say they have closed in on a solution in recent months, which means that consumers may have a much wider array of free audio ...
Posted in Advertising, news, podcasting | No Comments »
