Determining Your Website’s Traffic On The Social Web

September 3, 2009 – 8:34 pm

The social web has almost relegated website traffic to a shoulder shrug of a statistic for some. But the number of people of visit your website or blog is an important measure of your reach or exposure. However, many people make a mistake in analyzing or even determining a website’s traffic. And the social web is partially to blame.

RSS feeds change not only the metric, but the information you’re looking for. Here’s why:

Provided you are following the sage advice of social media and/or Internet marketing counsel, you’re publishing content on your website. Perhaps it’s a blog. Maybe it’s company news or other information run through your content management system. If your CMS was created in the last four or five years and isn’t called Cold Fusion (little developer’s joke for ya), it probably produces an RSS feed, or XML file of content updates. Hopefully, you’ve let visitors know the feed is available should they choose to subscribe to your website’s changes.