Public Relations 2.0
July 10, 2007 – 5:09 pmWondering what its all about? This article from MSNBC entitled “Public Relations 2.0″ takes a look at how you can build awareness through social media.
“In the past, social media sites–especially social networking sites such as MySpace–have been seen as a vehicle mainly for young people. Now, however, people of all ages and professions read blogs, tag articles, join online discussion groups, have profiles on professional social networking sites and post video files. In fact, according to a recent industry report by comScore, more than half of the visitors to social networking websites such as MySpace, Facebook, Flickr and Live Journal are now 35 and older.
In terms of PR, social media is a maturing business tool, offering new and innovative ways to drive business and communicate to customers–often using less expensive techniques than traditional advertising or marketing campaigns. It’s worth being aware of the various elements that make up the social media landscape, and concentrating on the ones that are particularly applicable to your business.”
The article then goes onto explain the different types of social media and how they can be used in PR.
Tags: Facebook, Flickr, MySpace, social media