Podcasters Unite to Figure Out a Role for Ads
July 23, 2007 – 5:14 pmInteresting article from the New York times about the monetisation of Podcasting and advertising’s role – “Podcasters Unite to Figure Out a Role for Ads”.
“Industry executives say they have closed in on a solution in recent months, which means that consumers may have a much wider array of free audio (and video) content coming to them, if they can stand a little advertising to go along with it. The effort is a multifront initiative, starting with improvements in technology. Companies have begun distributing media files that stay connected to publishers, giving them a way to track the number of times that advertisements have been heard or viewed, or replace old advertisements.”
Tags: podcasting