Amnesty International use Social Networking for Latest Campaign
October 10, 2007 – 11:28 amAmnesty International yesterday launched a major new advertising campaign which urges social networking users to unite against terrorism and human rights abuses in the ‘war on terror’.
The Unsubscribe campaign aims to activate public opinion online, with much of the campaign focusing on social networking. It has also launched an online short film recreating interrogation techniques used in the ‘War on Terror’ and hard-hitting billboard poster images will be going up in outdoor sites in major cities.
Kate Allen, UK director of Amnesty International, said: “Social media is a natural home for Amnesty – we have always been a community of people with shared values, amplifying the voices of thousands of individuals, mobilising them and taking action against injustice. We won’t ever stop protesting on the streets and outside embassies. But now social networks are where people are coming together to get fired up about issues and take action. The Unsubscribe campaign puts social media at the heart of human rights campaigning, bringing people together online and making our voice louder than ever.”
See Unsubscribe and Amnesty International
Tags: advertising campaign, social media, social network, social networking